Platinum Ranch range of premium quality dog treats is sourced from New Zealand’s Cervena venison industry.
Cervena venison is a controlled appellation for New Zealand Venison. This means that farmers are audited and need to meet minimum criteria. Their deer must be:
Raised free range on pasture
Fed only on grass, only supplemented with natural feed in cases of winter shortages
Raised without growth hormones or steroids
Under three years old at time of processing
Transported and processed to strict, quality standards to maintain the welfare of the deer
All Platinum Ranch pet products are human grade, with no added salt, additives, or preservatives to ensure a healthy unprocessed treat with the added benefit of helping to maintain healthy teeth and gums. All products are full of protein and low in fat and contain vitamins and minerals including calcium, magnesium.